After searching through numerous articles, polls and surveys we have compiled the top recommendations for keeping your business at the top of social media in 2016.  While nothing is a guarantee we highly suggest keeping these policies in mind when creating your social media marketing plan for 2016.

VIDEO, VIDEO, VIDEO….  Still getting Stronger every single day, this is going to be your number one way to connect with your clients. Folks are becoming more and more in the here and now.  They just don’t want info on your business and what is going on, they want to see WHO is in charge and running your business.

With that being said periscope is going to be paramount in 2016 for business success.  Periscope was acquired by Twitter earlier this year.  Periscope users collectively watch over 40 years of live video each and every day.  Snapchat, Instagram and Blab are also on-the-go social platforms using video.  These platforms will allow brands an opportunity to engage on a totally new level.  Just pick one video sharing platform and USE IT in 2016 to make a bigger impact to your business.

INFLUENCE MARKETING.  This is another great way to increase your brand presence on social media.  Owner, clients and employees alike should be sharing photos, videos and experiences with your brand.  More then 25% branded search results are from user generated content.  As we have said many times over in previous blogs, www.InnSocialMarketing.com/blog-2 it will be more important then ever to build quality relationships with your followers and friends.  Folks want to know your story.  The story about how the business was formed, and the story about how you use your products, how they have changed your life and that of your customers.

An example of how to humanize your brand check out Airbnb.com.  This company was able to grow its customer base by leaps and bounds using the word of mouth strategy. They often show how passionate travelers and property owners are and how they offer unique and homey (usually less expensive) places to stay.

MOBILE– Your online business presence must be mobile friendly to survive and excel in 2016.  Optimizing your website for the mobile generation used to be thought of as a courtesy, now it is a absolute necessity.  Aiming your marketing efforts towards the Millennial generation should be at the top of your social media strategy.  If you did not know, over 87% of this generation admits to never go anywhere, or do anything, without their phone.  Do you think your business will attract this HUGE market if they can’t find or see your website?  More and more shoppers are using their mobile devices for research on products and businesses, travel and making purchase on the go.  If you have not completely committed to social media marketing, at least make sure your website is modern and fully optimized for mobile applications and viewing.  Make sure you include video, photos and make sure they are all optimized!!

I hope these top 3 social media strategies for your business in 2016 offers a quick reference in what to pay attention to this coming year.  Contact us at Inn Social Marketing, LLP, if you have questions on Social Media or if you need additional information on optimizing your website for mobile in 2016.  We’d love to partner with you for success in 2016!  Email us @ InnSocialMarketing@gmail.com. or by phone @1.609.375.8111.

 

 

7 Tips for Home Based Entrepreneurs

7 Tips for Home Based Entrepreneurs

Mоdеrn аdvаnсеѕ іn technology have сrеаtеd a nеw breed оf еmрlоуее – thе home-based worker. Aѕ thе name suggests, they wоrk from thе соmfоrtѕ оf thеіr оwn home more often thаn not аѕ frееlаnсеrѕ. Nеw they may bе but thеу also fасе a few сhаllеngеѕ of thеіr own – ѕоmе...

read more
The Hashtag Infographic

The Hashtag Infographic

This very informative infographic will help you understand and use #Hashtags for all your Social Media Posts. The perfect #Hashtag is: 1) Memorable, 2) Unique, and 3)Relevant. Best practices differ by each Social Media outlet.  See below all you need to know to be...

read more
What Should I Write About?

What Should I Write About?

What Should I Write About? This is always the first question our clients ask us when we begin working with them to be consistent, add great content weekly, if not daily, to their blog or website. One of your content goals should be to raise the engagement factor and...

read more
FREE Image Creation  Resource List

FREE Image Creation Resource List

OUR TOP RESOURCES TO USE IN YOUR SOCIAL MEDIA POSTS TODAY Because we’ve just never have had the time to learn Photoshop, we are always looking for alternatives that are easy to create stunning images for our Social Media Postings. We are sure that you know that using...

read more
Special Discount

Special Discount

All Customers receive a 25% off when you order a new Mobile Ready Website from Inn Social Marketing during the Summer Months of Jun Jul Aug 2018 CONTACT  US TODAY! Call Us Today To Get Started:    @ 844.920.9204 or email us  @...

read more
5 Ways to Reward Your Guests

5 Ways to Reward Your Guests

We know that Innkeepers and owners almost never have the time to devote to keeping in touch with their past customers.  But we can tell you that it is ever so important to your business to do so.  When you are thinking of ways that you can keep in touch, and...

read more
10 Little Known LinkedIn Facts

10 Little Known LinkedIn Facts

Here are 10 Little Known LinkedIn Facts, that you, as a business owner, should be aware of.  This great infographic highlights the 10 Little Known LinkedIn Facts. Enjoy!  Are you already getting leads from LinkedIn?  When you are thinking about which Social Media...

read more
Facebook Marketing CheckList and Info

Facebook Marketing CheckList and Info

Here's a Great Facebook Marketing Checklist and Info In аddіtіоnаl tо your рrіmаrу buѕіnеѕѕ objective, Sосіаl Media and еѕресіаllу, Fасеbооk Mаrkеtіng, ѕhоuld bе іnсludеd іn уоur оvеrаll buѕіnеѕѕ mаrkеtіng рlаn. Hеrе'ѕ juѕt a few rеаѕоn whу and a ԛuісk rеfеrеnсе...

read more
Simple Social Media Goals

Simple Social Media Goals

You should bе able to аnѕwеr thеѕе ԛuеѕtіоnѕ bеfоrе уоu bеgіn ѕеttіng uр уоur Sосіаl Mеdіа Objесtіvеѕ fоr уоur Buѕіnеѕѕ. 1) What dо уоu wаnt tо bе knоwn fоr? Whо аrе уоu іn the еуеѕ оf your ideal client? What ѕtrеngthѕ and ѕkіllѕ dо you роѕѕеѕѕ? 2) Hоw dо уоu...

read more

Pin It on Pinterest

Share This