Promote your business online and offline consider a few of the following items. When promoting your business don’t just promote YOUR business. You need to be promoting your area. Choose a certain mile radius from your location to target. For Inns and Hotels we suggest at least a 400 mile radius to market. Find fun things that are going on in your area. What events are being hosted, are there businesses that are getting regional or national recognition? If so help them promote. Utilize their triumphs to help build your interest. When you come into a slow time of year find the little quirks about your area and make it special, and different, Ask yourself, “Why would someone want to visit here?. Make sure your accolades are kept up to date on your website and promote your awards, recognition & accomplishments. The more you can promote your business online and offline the more reason folks will want to visit your area and stay with you. Promote YOUR differences from all the rest.
Online and Offline Promotion Ideas to Get Your Started:
- Set up a coop with other businesses in your area. See if they will do a referral swap. If you promote their business ask them to promote yours.
- Attend Local Events, Meetings and Special Events. Chamber of commerce and other civic groups such as the Elks, Rotary Club, Civil Service departments.
- Contact Local Charities, Consider offering a discount for their fundraisers or even better actually attend these events
- Partner with factories and corporations, Often times they have discount programs for their workers and if not you can just ask if you can supply them with a discount to your business
- Attend Festivals, fairs and exhibits, Have a display or see if they offer goody bags or some other giveaways. If they don’t then you can attend and give their vendors an information packet.
- Sponsor an ad Outdoor guides and association newsletters.
- Be listed with Housing associations. You can offer their homeowners a friends and family discount for when they have out of town guests
- Promote Local Wineries and breweries, Partner with these folks they can share your information with their clients and you can offer your guests the winery information.
Regardless of your business, it is important to get out and network with your local communities. Even if you are an introvert, you can certainly do it through social media. Creating great contacts and working together to share services, add value to each other’s business and promote the area, is always a Win Win when you work together to promote your business online and offline!.
