Our Blog
Welcome to our new site dedicated to helping, strategizing and planning all things online, including Social Media for Bed and Breakfast Inns around the world.
What Should I Write About?
What Should I Write About?
This is always the first question our clients ask us when we begin working with them to be consistent, add
great content weekly, if not daily, to their blog or website. One of your content goals should be to raise
the engagement factor and create relationships with your fans, followers and website visitors. Here’s just a few ideas
you may want to incorporate into your daily writing routine.
[Tweet “5 quick easy things to write about by@innsocialmarket”]
1) Write about your Niche or Industry. Your experiences and your take always.
Everyone has life experiences good and bad…so write about them. If you’ve held the job
for a period of time, then you could easily create a series of articles, and turn it into
an eBook or Kindle book. Plan out your chapters and make it an autobiography journey through
the years and tell about how you grew into each role you’ve held.
2) For travel writers, this one is easy. Take a trip, planned or spontaneous and journal your time away.
Tell all about where, when, why and how you ended up going to your destination. Bring your readers closer
to the local flavor of your destination and if you’ve learned any secrets, that would help others enjoy this experience,
then make them available in your article or book. Travel writing or blogging is fun and fulfilling.
3) Write about your hobbies. People love to learn more about different hobbies that others enjoy and learn why
and what the benefits are to picking up a new hobby. Share your knowledge, what you’ve learned to do well,
and also share some of the mistakes you may have made when you first started the hobby. If you’ve been able
to also make money with your hobbies, be sure to give your readers some information and ideas on how it may
also work for them.
4) Write about your biggest regret in your life. Some people will be drawn to these stories about what if……
Did you not accept a job that you maybe should have and you regret that decision. Did you decide not to get married, or
not to have children, or move to a city. Tell your story and go on a deep level as to why and where you are
today because of your decision. By writing about the #1 biggest regret, you may find potential future ideas
to reinvent yourself at the same time.
5) Interview business associates and compile their advice into a book for up and coming entrepreneurs.
You could also have your pod cast interviews transcribed to become your book. Interview these experts and
gleam their insight, knowledge and skills to share with your audience in your new book.
There are so many things you can write about, this is a very short list and meant to just give you a glimpse
into blogging and writing.
Our company, Inn Social Marketing can always help you create a social media marketing campaign to promote your
book and we’d love to chat with you about it. You can get in touch with us by calling: 609-375-8111 or emailing us @
success@innsocialmarketing.coming.
FREE Image Creation Resource List
OUR TOP RESOURCES TO USE IN YOUR
SOCIAL MEDIA POSTS TODAY
Because we’ve just never have had the time to learn Photoshop, we are always looking for alternatives that are easy to create stunning images for our Social Media Postings. We are sure that you know that using images in your online Social Media Marketing is more important than ever to increase engagement.
Content with relevant images gets 94% more views than content without relevant images.
Here Are Top 9 Image Creators You can use for increasing your Social Media Engagement. And you don’t even need to know Photoshop!
- CANVA : Very Versatile, with many Templates Link: www.Canva.com.
- Picmonkey: Create and Edit your Images Link: www.picmonkey.com
- Pablo: Create Images and auto post to Buffer Link: www.pablo.buffer.com
- Keep Calm Image Creator: Link: http://www.keepcalm-o-matic.co.uk/#create
- Relay: Create Images that Design Themselves Link: www.relay-that.com
- Recite: Create Quick & Easy Quotes Link: www.recite.com
- Iconfinder: Free and Paid Icons to use online Link: www.iconfinder.com
- MocDrop: Free Image Mock Ups Link: www.mockdrop.io
- Compressor.io: Free Image compressor Link: https://compressor.io/
Here are some recent stats highlighting B2C content creator’s priorities in 2016.
Image Credit: Content Marketing Institute
There you have it, our 9 best FREE image tools, so you don’t have to fret and think that only Photoshop will help you create stunning images to share.
As always, let us know if we can help or answer any of your Social Media Questions. Our email is: InnSocialMarketing@gmail.com or phone: 1.609-397.8111.
The 5 strategies to get you focused or re-focused on Social Media
The 5 strategies to get you focused or re-focused on Social Media
Almost all business owners know that Social Media is here to stay, right? And it’s becoming more important for all businesses to participate and market their products and services via Social Media. To get ahead of your competitors and to validate your business you MUST have an online presence.
[Tweet “Learn the 5 Strategies To Get You Focused On Social Media”]
1) Create Content for mobile devices and specific platforms. This means that you need to be aware of your content for all devices your audience is using. Example, if you are posting a video, be sure it loads quickly, is sized properly and that the page actually displays properly on mobile phones and tablets. Be certain you have a mobile responsive website and always adjust the size of your images to fit mobile devices.
2) Concentrate on Engagement When it comes to Social Media. Try to entertain your customers, be informative, and not “salesy.” Remember, people don’t want to be sold, they want to be entertained. Think about what your customers would care about and create your content with that in mind. Ask questions, encourage sharing of your content and request likes, and follows.
3) Consider having multiple accounts that take a “deeper dive” into your specialty. Sometimes it’s just too hard to be general say in the sports arena. You may gain more traction if you had multiple accounts for Basketball, Baseball, Soccer etc. I know, it’s a little harder to manage multiple accounts, but you will soon see the benefits of selecting specific accounts that are specialized.
4) Make sure you stay consistent with your brand on all Social Media channels. Your colors, profile photo, images, and your branding in general must be recognizable to your customers and potential clients. This is often where entrepreneurs and small businesses fail at first and getting this one step right will help you gain interested followers.
5) Don’t be afraid to try new things. Don’t let your social media get stale. Create some test accounts and try a new approach or get into a new interested or niche. If after a while you find something is not working, just retire that idea and move on. But if you create more “buzz” from your followers with a new idea, service, or product, then you and your customers have a Win-Win!
How to build trust quickly when you attend networking events
How do you build trust quickly when you attend Networking Events?
It’s simply easier to do this in person! I know we all work virtual these days, but trust is built more easily
face to face. The whole process of building trust is just quicker. I know, I know, there’s Google Hangouts, Skype and many other video chat programs you can utilize online, but I’m going to give you some “in person” networking tips today.
1) When you attend a networking event, have a specific goal in mind. What is your objective for that particular meeting or event?
2) Be open and introduce yourself and start conversations. It’s great to have your 15 second bio ready to describe what you do.
3) Be attentive and ask questions. How is business going? What struggles are at the top of their lists?
4) Be interested and interesting. Make eye contact and don’t be distracted when you are in conversation with someone.
5) Have your answers ready when you are asked questions about your work, your clients and your reasons for attending the event or meeting.
6) Don’t stay in one spot, move around the room and make contact with as many attendees as possible.
7) Be sure to follow up with individuals you had met and remember to keep in touch after the meeting via phone and email.
When the event ends, it’s never the end. Great business relationships are built in the follow up and continued engagement. Usually, it’s even faster to close new business in person.
So, if you are needing more clients, guests, customers and business partners, I recommend looking into the local Meet Up groups (www.meetup.com)in your immediate area and start networking!
Special Discount
All Customers receive a 25% off when you order a new Mobile Ready Website from Inn Social Marketing during the Summer Months of Jun Jul Aug 2018 CONTACT US TODAY!
Call Us Today To Get Started: 
@ 844.920.9204
or email us 
@ InnSocialMarketing@gmail.com
9 Simple LinkedIn Checklist Items You Can Start Benefiting From Today
9 Simple LinkedIn Checklist Items You Can Start Benefiting From Today
1) Know what makes up your Ideal Guest. Actually write down all the characteristics of your ideal guest.
2) Create a thorough (add something to each section)LinkedIn Profile and Business Page to highlight your establishment. Always speak in the first person.
3) Identify your top 3 Keywords and use them in your profile, headline, and description.
4) Add your Slideshare presentations to your LinkedIn Profile.
5) Join relevant groups and offer advice, answer questions, make announcements that will be noticed by your ideal guest.
6) Connect with new people daily. A rule of thumb is to connect with 5 to 8 new people every day. Always personalize your request to connect.
7) Add intersting content daily to your LinkedIn profile. Just 1 post a day is good to start building up your page and will prove
that you are active on the network.
8) Monitor your home feed daily, and respond, comment etc. and be relevant by adding rich media to your posts. i.e. videos, photos, interesting info from your immediate area. i.e. Festivals, Street Fairs, concerts, plays etc.
9) Monitor your results and know which groups, connections, and visitors are your best promoters.
