It’s important – The Right Social Media Mindset As a business owner, there is just no reason why you should not be using Social Media to take advantage of the marketing power social media offers. There are millions and millions of people on many social media sites daily. Did you know that if Facebook were it’s own country, it would be the third most populated country in the World? This shows you just how HUGE social media is and why you should be leveraging Social Media for your Business.

What this means to your business is that there’s a congregation of potential customers just browsing these Social Media sites in their idle hours. They may get bored and have nothing else to do that is important. They are just browsing. This is a perfect opportunity for your business to be noticed, and possibly gain a new customer or guest. Thousands of companies have used Social Media in this way and have found success.

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To tackle the Social Media market, you’ll have an easier time of it if you approach it with the proper attitude.While both online and offline businesses will use social media as a way to engage the customer, the online business deals with social media the way that an offline business would have television ads. It’s a straight way to the sale, since a customer visiting an online business’ site is doing the closest thing to physically visiting the business itself.

If you have an offline business, this is not the case, as the customer is ostensibly at a computer and not at your physical place of business while browsing social networking sites. It’s important to consider this difference and use it to take a different approach to advertising your offline business using social media. While an online business is bringing customers to the storefront, you should be looking to create an impression of your business and try to entice them to come to the physical store. While it is definitely advantageous to consider making an online version of your site for ease of purchasing, you want to have the customer come to your physical store.

This means creating awareness of your products, brand, content, and expertise – and creating that drive to experience the whole package by going to your store.

While it’s likely that the most profitable way for offline business to generate customers in terms of long-term revenue is still offline, the virtual market is taking off fast, and it’s likely that the current state of affairs will change over the next five years. Now is a good time to get involved with marketing through social media and figuring out how it can best serve your offline business before it takes off to a whole new level.

When Social Media Marketing becomes too overwhelming for you and your staff, give us a call @ 609.375.8111 or drop us a note via email: innsocialmarketing@gmail.com, as Social Media is all we do and we can definitely help you.