The 5 strategies to get you focused or re-focused on Social Media
Almost all business owners know that Social Media is here to stay, right? And it’s becoming more important for all businesses to participate and market their products and services via Social Media. To get ahead of your competitors and to validate your business you MUST have an online presence.
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1) Create Content for mobile devices and specific platforms. This means that you need to be aware of your content for all devices your audience is using. Example, if you are posting a video, be sure it loads quickly, is sized properly and that the page actually displays properly on mobile phones and tablets. Be certain you have a mobile responsive website and always adjust the size of your images to fit mobile devices.
2) Concentrate on Engagement When it comes to Social Media. Try to entertain your customers, be informative, and not “salesy.” Remember, people don’t want to be sold, they want to be entertained. Think about what your customers would care about and create your content with that in mind. Ask questions, encourage sharing of your content and request likes, and follows.
3) Consider having multiple accounts that take a “deeper dive” into your specialty. Sometimes it’s just too hard to be general say in the sports arena. You may gain more traction if you had multiple accounts for Basketball, Baseball, Soccer etc. I know, it’s a little harder to manage multiple accounts, but you will soon see the benefits of selecting specific accounts that are specialized.
4) Make sure you stay consistent with your brand on all Social Media channels. Your colors, profile photo, images, and your branding in general must be recognizable to your customers and potential clients. This is often where entrepreneurs and small businesses fail at first and getting this one step right will help you gain interested followers.
5) Don’t be afraid to try new things. Don’t let your social media get stale. Create some test accounts and try a new approach or get into a new interested or niche. If after a while you find something is not working, just retire that idea and move on. But if you create more “buzz” from your followers with a new idea, service, or product, then you and your customers have a Win-Win!
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