4 Quick Tips to drive more social media engagement.
The internet today is primarily a visual medium, much different that it was years ago when the sites were filled with just blocks of text. The other thing is, technology has evolved so, that online visitors expect to see more visual posts.
Videos and images are now the dominating force behind successful content engatement, comprehension, and effectiveness. Maybe this is because our brains are able to process images up to 1,000 times fater than just reading words. Thus the internet has become a place that is filled with many forms, styles and combinations of visual data.
You’ve most likely notices, social media posts include images, video, lists, contests and much more. With sites like Instagram and Pinterest images as well as other forms of visual content pay a crucial role in effective online communication.
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Here are 4 quick tips to help you use visual content to get more Social Media Engagement:
1) Use Content-Inclusive Images to get more responses and interaction. This means incorporate some of these right inside your post: Infographics, quotes, checklists etc.
2) Use Images with a call to action.
A call to action is asking the reader to do something. Example: Click the image, (this takes the reader to your promotion or offer).
3) Use the Right Tools to Create Your Images
If you know Photoshop, great use that tool. I’s the best and has been around for a while. But there are free options today, that can be just as effective. You don’t have to spend hundreds of dollars on graphical editing software in order to create compelling images. You can use tools like www.picmonkey.com and www.canva.com to create your images for free.
4) Hire a Professional if you are not comfortable
If you feel you don’t have the time, or are graphically challenged and are unable to create images yourself, then you can outsource this task. In fact, a we can help you with this at www.InnSocialMarketing.com. We produce images, as well as other types of content, to ensure everything flows well.
So if it’s within your budget, the small investment for a specialist is definitely worth it. Get in touch with us today: 609.375.8111
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